So here we are in 2020. There seems to be more consumers than ever becoming more conscious about using cruelty free products. In the past few years I have seen so many influencers and friends move forward and make more of a conscious effort to purchase cruelty free products.
So you can imagine my shock when I saw that Charlotte Tilbury are no longer free. This is a huge step for any brand and I personally am very disappointed that the brand has decided to make this move.
So what does being cruelty free mean? Well the definition of cruelty free is a discussion in itself. I will leave some resources below that explain things a lot better than I ever could but the basic answer is that a brand is cruelty free if it doesn’t test on animals.
Ethical elephant chart: https://ethicalelephant.com/understanding-china-animal-testing-laws/
Logical Harmony video: https://youtu.be/m1yuC76MYdk
List of cruelty free companies: https://www.crueltyfreekitty.com/cruelty-free-101/makeup-brands-that-test-on-animals/
Back in 2017 NARS changed their cruelty free status as they decided to sell in mainland China and now Charlotte Tilbury has done the same.
Cruelty free kitty has recently released an article about a loop hole that Charlotte Tilbury have been using over the past year in order to try and keep their cruelty free status(linked below). While claiming they are still cruelty free they have feeling selling their products in China but have done it in, what I believe to be a quite deceptive manner. Basically they’ve been selling to China but only online, which means the products would not need to be tested on animals, However, they do hold inventory in Little B Stores in mainland China. In the stores they let customers try the makeup and they even have people that apply the products to customers faces. If anybody were to have a reaction and raise a complaint about the products they would be tested on animals, in post market testing, which would mean that the brand isn’t cruelty free. Full details are provided in the article by Cruelty Free Kitty
Cruelty free kitty Charlotte Tilbury article: https://www.crueltyfreekitty.com/news/charlotte-tilbury-china-cruelty-free/
I can fully understand why brands would want to sell to China. There will be a huge market for makeup and an opportunity to grow the business and make more profit. You can see how it could be a good business move… but is it worth it? Finding loop holes to sell in China. Risking losing their cruelty free status and potentially loyal customers that respected the brand? Are these brands that money focused now? What do you think?
Is being cruelty free important to you and why? Let’s have a discussion
As always.. be kind, be happy and stay true to you